Randy Chan Vancouver | Scope Of Digital Marketing

Randy Chan Vancouver | With the number of internet users increasing day by day the scope of digital marketing is immense. By 2020 almost all companies are expected to have online presence. People are highly active on social media and other online platforms. If one has not yet made its company online then they are missing out a lot of business opportunities. Some of the important benefits of digital marketing are:

Scope Of Digital Marketing


High ROI
By adopting tracking and monitoring method we can analyze the result of our campaigns and then take necessary measures if possible. Further with consistent efforts we can generate traffic which eventually converts into leads and sales.

Brand awareness
Rather than having a small column in some newspaper you can have a whole website or blog for yourself where you can build a brand image for your company. After analyzing the need of the target audience if one maintains quality content on its blog, website and other social media pages then new opportunities and eventually leads to brand development.

Get ahead of your competitors
With the help of digital marketing experts you know the strategies of your competitor and then take proper actions to cope up with the competition. You can accordingly make strategies to gain strong competitive advantage.

You can track your results
With the help of Google analytic and other tools we know the number of visitors to our site, leads generated, conversion rates, online purchase, increase or decrease in traffic, bounce rate, peak trading times and lot of other thing. By using such tools we can actually measure the success of our campaign.

Lower cost than the traditional marketing
Compared to print media and television, digital marketing offers their services on a much lower cost. A well planned and targeted campaign can reach a larger and genuine customers on much lower cost than traditional marketing.

Global reach
The Internet has reach to global audience. One does not have to be physically present in some store or confined to any geographical territory to do business any more. It is like your store is open for 24 hours because of the on-line presence.

Improved conversion rate
Instead of calling your customer or them coming all the way to your shop, they can just click on your website and make purchase. Customers can learn more about your organization.through your website. Engaging content can attract a lot of traffic which eventually will lead to increase in conversion rates.


Comments

Post a Comment

Popular posts from this blog

Randy Chan Vancouver | YouTube - Use YouTube For Marketing

Image
Randy Chan Vancouver  | Utility of YouTube for marketing and promotion There are a host of media marketing options in today’s world. Our economy demands that we should be creative, and come up with innovative ideas each day. Social marketing done in the media incurs little cost and if done effectively can bring great results. When we talk about social media marketing we are generally discussing Facebook or MySpace. Let us know more about You Tube and You Tube marketing. The video marketing that can be done through You Tube catches the imagination of the millions of viewers who are registered with You Tube. There are thousands of videos uploaded daily. There is stiff competition to get the exposure most of them desire. But it is not all together impossible. You Tube marketing through the video can be an ideal way to interact with the customers and keep them attracted. You have to interact with the customers as well as mean business at the same time. ;  Randy Chan Vancouver...
Read more

Randy Chan Vancouver | Top 5 Internet Marketing Strategies in 2020

Image
Randy Chan Vancouver | Internet marketing and digital advertisement have gained prominence throughout the past couple of years like wildfire. With the huge digitization of media and entertainment industry among many others, internet marketing gained prominence. It has grown to become a popular choice of advertisement strategy alongside banners, billboards, and commercials, etc. Every day, with over 3.5 billion search queries, there is no doubt that Internet Marketing Strategies is among the trending topics. Thus here we are going to enlist top 5 internet marketing strategies to implement in 2019. They are listed below:-     1. Chat-Bot Marketing - In this era of being a busybody, running a company and interacting with each and every customer becomes a real challenge. This is where the chat bots come into play. You can create your own chat bots, with automated replies via text or message, and the customer will not even realize whether they are interacting with a...
Read more

Randy Chan Vancouver | How to Create an Effective Campaign in Digital Marketing

Image
Randy Chan Vancouver | Digital Marketing can be used by startups to explore new techniques and also by individual to broaden their business. While creating a new effective campaign, we have to build strategies and by analyzing the performance we can improve them for better conversions. In this guide we’ll look at some of the most important tips to keep in mind before launching campaigns: The most important is to understand the psychology of your buyer persona and desirability of your product or service before designing online marketing strategy and campaign . As an advertiser one need to know what specific strategy they should use to reach out to their target audience and market. After simplifying goals, you must keep your target audience in mind, this will raise your audience interest. Your keyword should be used in the content included on the landing page in the ads so that we don’t mislead our audience. We can use various options to know about our campaign...
Read more